Tips on Planning a Successful Charity Event


Planning a successful charity event involves a lot of work.  Here are some helpful tips for planning your next charity event.

Ask and you shall receive. It is important to state specifically want you want from donors.  If you need monetary donations, ask for it!  If you need in kind donations, ask for it! Remember, if you don’t ask for it, you won’t get it.

Are you afraid to approach potential major donors because you think they are too big, or you don’t feel your pitch is perfect?  Well, don’t be afraid!  Be proactive and create a plan!  Anticipate what objections potential donors may have, and write them down.  Then write down answers to those objections.  All you need is a plan, a little rehearsal, and confidence, and you will be great!  

Click for additional tips getting sponsors for your charity event.  

Promote.  Promote.  Promote. Be sure to get the word!  Use as many channels possible to get the word out:

  • Use email marketing campaigns for your charity event
  • Create an Events Facebook page,
  • Tweet about it (create a hashtag for your event)
  • Post the charity event on free local event calendars
  • Blog about it (check out WordPress)

Use traditional forms of getting the word out as well.  Create fliers and posters to promote your charity event on sign boards in your local community.

Make sure that your fundraiser gets media attention. Issue press releases, contact radio stations, write articles for the newspaper, etc.  Donors will like the fact that others have heard of your charity event in the news.

Follow your mother’s advice. Always say “Thank You” to those who donate to your charity.  Sending personalized thank you notes are a great way to share appreciation.  It’s a nice touch to give an award to the biggest contributor.

So, was the charity event a success? Publish the results of the event in a timely manner.  Be sure to provide specific results and mention tangible benefits linked to donations. For example, state how “contributions from “y” produced “x” results.  It is a good practice to provide full financial disclosure of the charity event and organization.

What charity event planning tips do you have to share?

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